Boy that was fast.
Nike released a special video in honor of the Cleveland Cavaliers’ 2016 NBA championship, highlighting how long it’s been for the city since they last won a title.
“The Land” had never won an NBA title until now. Their last major sports win came in 1964 by the Cleveland Browns.
Expect to see tons of Nike ads in the near-future, with LeBron James and Kyrie Irving being marquee talents.