Press release from Nike Philippines
Kyrie Irving’s mother died when he was nine years old, leaving his father, Drederick, to raise Kyrie and his sister alone. Her passing spurred Kyrie’s father to assume the full responsibilities of parenthood and sacrifice his dream of one day playing in the NBA — and then to pass that dream and opportunity along to Kyrie.
The newest Just Do It spot, featuring a one-on-one game between Kyrie and Drederick on the hallowed hardwood of Boston’s home court, is a moving tribute to the sacrifices we make for the people we love. As Kyrie says, he’ll go the distance to honor the gift his father gave him.
“He’s the reason I wear number eleven,” Kyrie says, as the camera lifts to the stadium rafters. “I want to be the reason no one else will.”
For more details, go to nike.com/justdoit. To view all of the films in the Just Do It collection, click here.