Press release from Under Armour
The Whole SqUAd Shows Out in Beijing
Beijing is one of the world’s largest metropolitan areas, a bustling urban center with a vibrant culture to match the massive population. Over the past few years, basketball and sneaker culture have quickly become mainstream, both in contrast and blending with the ancient cultural institutions of Beijing – the perfect setting to unite the UA Basketball sqUAd on the 2019 UA Basketball Asia Tour.
Stephen Curry, Joel Embiid, Dennis Smith Jr. and Mo Bamba joined in China’s capital, first dropping in on the Under Armour Brand House in Wangfujing, the Dongcheng district of Beijing. The theme of the evening was all things Chinese art and culture. Four local artists had been on location all week customizing UA basketball footwear for fans, and on-site with the players, they presented special customized pairs of the Curry 6 Roaracle colorway for Stephen and the HOVR Havoc II for Joel, Dennis and Mo. The players also learned the traditional culture of Tang Hua, art created by molten sugar, and Mo practiced his hand with the creation of a Tang Hua basketball.
Later on in Beijing, Dennis and Mo went where they’re most comfortable – to the court. The players popped up at Chao Yang Park, a public court in the Chao Yang area of Beijing, and joined a pickup game with some young local players. Dennis threw down some monster dunks and before departing, Mo thanked the players with pairs of the new UA HOVR Havoc II basketball shoe.
Before taking off for Shanghai, Joel and Mo visited the Great Wall of China – among the most iconic structures in the world and an engineering marvel hundreds of years before its time. A symbol of strength and protection for the people of China and around the world, the Great Wall made the perfect spot for two of the most menacing rim protectors in the world to make a visit. Joel and Mo joined team UA on a sightseeing tour of the wall to admire the architectural phenomenon and learn more about its significance in Chinese history. To complete the trip, both enjoyed a fun ride back down to the bottom of the trail via the Great Wall Slide, zig-zagging down the mountain with spectacular views of the Great Wall.
Joel Embiid, Dennis Smith Jr., and Mo Bamba Introduce the Under Armour HOVR Havoc II in Beijing, China
Amidst a whirlwind of cultural experiences and sport activations, the 2019 UA Basketball Asia Tour also marks the introduction of the HOVR Havoc II, the follow up to one Under Armour’s most popular basketball shoes – the HOVR Havoc.
The HOVR Havoc II is the ultimate basketball shoe for comfort and a responsive ride, thanks to the UA HOVR cushioning system, and is designed with attributes to support the broadest range of player styles. In an age where basketball has become positionless, the HOVR Havoc II is perfect for the modern game, with the right amount of stability in the upper and a lower profile to allow for flexibility and range of motion.
“My first reaction to the shoe was that the comfort level felt unlike any other basketball shoe I’ve worn. Total, all around foot comfort. I couldn’t wait to put in work in them on-court.” – Joel Embiid
UA HOVR cushioning from the heel to the forefoot provides best-in-class responsiveness and energy return. A propulsion plate provides arch support and stability in the midfoot, and extends to the forefoot for a responsive, springy ride. The shoe’s rubber outsole uses a multi-directional traction pattern – herringbone supports lateral and linear movements, while a radial pattern on the forefoot provides great traction.
The HOVR Havoc ll evolved from the original HOVR Havoc with a softer, more cushioned ride and full rubber coverage on the sole. The midsole wraps higher for increased stability, while flex grooves built in to the midsole translate underneath the foot – support and flexibility work together for maximum on-court efficiency and responsiveness. The underfoot experience is built for comfort, which UA HOVR cushioning delivers without adding weight, a must for perimeter players. The upper is comfortable yet durable, to ensure a premium game experience for even the biggest frontcourt players who spend 40 minutes a night going hard in the post.
“The best part of the shoe for me is the full-length UA HOVR midsole. It’s really bouncy. People kinda know me for my jumping ability and even after playing for hours the shoe still feels responsive underfoot which I love. It has really great traction, too.” – Dennis Smith Jr.