We gather the team once again to share a modern twist in the classic story that is the Nike Air Force 1. A sneaker that has existed for 37 years, a staple in every closet, gets an upgrade as it doubles up in swagger and style.
“This year, ultimately, is about double the details and double the Force,” explains Lucy Bowyer, Senior Product Design Manager of Nike Sportswear explains about the new Air Force 1 Shadow.
The Air Force 1 Shell on the other hand is a new boot-like silhouette taking inspiration from a shell jacket. “It really kind of gives our girls something stylish for the city, it’s got winter functionality so she doesn’t have to compromise,” Bowyer says.
The final new Air Force 1 model is the Reflective. “This whole thing is inspired by utility and construction in the city.” That’s why the Reflectives have bungee and reflective materials as part of the sneaker.