TITAN – founded in 2010 – is a product and an expression of the Filipino’s fabled love for basketball. The country’s undeniable fascination for the game – both religious and fanatical – is legendary the world over.
TITAN was born of this love, is shaped by its culture and strives to take that relationship to greater heights. The brand represents a home for basketball, a limitless haven to play the game, to experience the passion that stokes its flames and where the greatest stories can be told. A country’s unique love for basketball gave birth to a dream – in its essence, the Filipino love for the game itself is built on dreams.
TITAN is that dream come to life, meant to deepen the relationship of a nation to a beloved sport, meant to explore where that dream can take us, but also where we can take the dream.
From our origins, throughout the journey, always for love of the game.
With the brand’s second collaboration with Nike and LeBron James, the dream of bringing this unique love of the game to the world comes to life. The seamless parallels of King James’ and TITAN’s stories inspire the shoe’s main graphic on the tongue. LeBron’s impact on the world is represented on the crest – a globe mounted on the crown, surrounded by seventeen stars – one for each of his 17 NBA seasons – and LeBron’s Strive For Greatness mantra in Filipino, “Para sa Kadakilaan.” A lightning bolt, derived from TITAN’s logo, symbolizes the dream: from Manila to the World.
The all-over graphic on the shoe’s upper is emblazoned with a variety of logos and symbols, each representing an idea or a moment from the brand’s first ten years, together a celebration of TITAN and the Philippines.
The coordinates of Manila appear at the base of the insole graphics, with MANILA on the left shoe, and WORLD on the right: reminders of TITAN’s roots, and the destination of its intentions.
From Manila, to the World.
Press release from TITAN 22