— Jordan (@Jumpman23) August 26, 2016
Shots fired, or are we reading too much into something?
The Jordan brand has long embraced flight as one of their motifs, and this gorgeously-shot new ad certainly takes it on, with its runway/basketball court hybrid, and Russell Westbrook taking off (with accompanying airplane sound effects!) for one of his spectacular assaults on the rim.
But the tagline…oh what a tagline.
“Some run, some make runways.”
You can’t help but think “some run” is a little shot at his former Oklahoma City Thunder teammate, Kevin Durant, who signed in the offseason with the Golden State Warriors, right?
Intentional or unintentional, tongue-in-cheek or not, it only serves as fuel for the fire, heading into the next NBA season.
Photo c/o Nike