Kevin Durant continues to rise, grind and shine. Again, and again.

Kevin Durant rose above everyone else in the game’s biggest stage. Again. When the smoke of the NBA season cleared, Durant won another trophy for Oakland and raised another Finals MVP.

But Durant’s excellence isn’t automatic. It’s earned. He’s had a cycle of getting up early, working hard and playing above expectations for all his life.

To understand Durant’s consistency, you’d have to go back beyond the past two years. To Maryland. To Texas. To Seattle. To Oklahoma City. Now in Golden State. He’s been doing the same thing all of his life.




Again, and again, and again.

Watch Nike’s latest ad for the two-time Finals MVP.