NBA launches first “I’m Why” campaign for the 2017-2018 NBA Season

The NBA launched “I’m Why,” which is the next chapter of the global “This Is Why We Play” campaign.

To build hype for the upcoming season 2017-18 season, three new “I’m Why” videos will be launched.

“Tipping Off 2017,” “Golden State’s Homecourt Advantage” and “I’m Why Mexico,” use existing footage and documentary-style production to reveal stories of what inspires players and teams on and off the court.

Tipping Off 2017

Golden State’s Homecourt Advantage

Mexico City Games 2017

The NBA regular season begins Tuesday, October 17 on TNT.



(READ: NBA releases Tip-off and Christmas games match-ups and schedule)