From 3-Star Recruit to 3-time world champion. The Curry 7 Is Arriving to Recognize Underrated Athletes

The unseen high school point guard who led his Charlotte Christian School team to three consecutive state playoff runs. The unheeded shooter who helped his Davidson College squad topple some of basketball’s most storied programs en route to the Elite Eight. The uncelebrated NBA rookie who worked his way to two league MVPs, three championships, six NBA All-Star selections, and countless pages in the record books. 

Stephen Curry has long been one of the game’s most underrated players. He’s faced an uphill battle at every level and with a new challenge to conquer while simultaneously leading a young and hungry team, Stephen will undoubtedly come back to prove once again that he’s one of the best to ever step onto the court.

Last season, he surpassed his predicted performance by 27%, broke his own 2015-16 season record of 3 Point Field Goals Made Per Game (5.13), and set personal career highs in Playoff Minutes Played (846) and Playoff Points Scored (620) last season.His evolution as an athlete has led to the development of the Curry 7, his latest signature shoe with Under Armour inspired by his innovative style of play as well as other underrated players like him.

“The underrated recognize the underrated. The Curry 7 UNDRTD colorway is dedicated to underestimated warrior athletes at every level. We want it to serve as a reminder of not only what is expected from the underrated, but what is unexpected from them.” Stephen shared. 

Stephen has changed the game of basketball with his deep shot, but he also is one of the league’s best and most efficient rim finishers, ranking 5th league-wide in Points Scored Per Drive to the Rim (while ceding at least six inches and 50 pounds to the rest of that list). Accordingly, the UA design team took the data from Stephen’s one of-a-kind game and started working from the inside out when ideating on the Curry 7. The data pointed to a need for a system that would be as dynamic as Stephen’s on-court play, but adaptable to any athlete striving to get better. Something that would enable any athlete in the shoe to cover more ground, respond faster and stay quicker longer.

The result is the unique combination of two proprietary and acclaimed Under Armour foam technologies – UA HOVR and Micro G. A flexible plate acts as a moderator, separating the UA HOVR and Micro G to allow the properties of each to reach optimal performance. The plate adds support and stability to every move, and the net result is a system that makes players quicker on their feet so they can put more points on the board.

In addition, the Curry 7 outsole features a herringbone-patterned traction system with variable heights using three layers of radial traction. This system creates incremental levels of grip depending upon the force applied, while simultaneously flexing with the athlete’s every move. Whether you are Stephen Curry, trying to thread through some of the tightest defenses in the NBA, or a recreational player looking for consistent traction on any surface, the Curry 7 delivers.

“We designed the Curry 7 with layers and really obsessed over the details to address the fit and showcase the technology. The result is a sleek, minimal design that features lightweight materials. The Curry 7 is giving Stephen all he needs on-court. Athletes can expect to benefit from zonal reinforcement for stability and mobility, a flex plate that offers a quicker reaction time off the ground and a return on the power from the distance and minutes they clock on-court,” shared Leon Gu of the Under Armour design team.

The Curry 7 is set to be released in the country on November 13,. It will be available  at Under Armour SM Mall of Asia, SM Megamall, Greenbelt 3, Bonifacio High Street, and Trinoma. For more information and updates, follow Under Armour on Facebook and Instagram.

Press release from Under Armour Philippines