Fans line-up in New York for the Big Baller Brand Pop-up Shop

Big Baller Brand keeps growing.

The brand, set-up by the loud and proud father of the Ball brother, LaVar Ball raised eyebrows when it first started. Their initial offering, the ZO2 was a subpar sneaker that was widely ridiculed. But after partnering with Santa Ana Design Lab and the brains behind Brand Black, the Big Baller Brand sneakers suddenly look legit.

They’ve been available online through their website. But the brand is slowly venturing into the retail side. Just last month, the brand flew to Hong Kong for their first pop-up space. Big Baller Brand then announced another pop-up shop in New York.

All three Ball brother was present with their dad for a meet and greet. Their merchandise was available and the brand gave away a pair of ZO2s to a lucky fan. The pop-up space was a huge success. They fans of Big Baller Brand as well as the Ball brothers and even LaVar lined up the streets of New York in winter for a chance to be able to enter the shop.

LaVar arrived and he was cheered like the superstar he thinks he is.

The massive crowd obviously were fans of the family and the brand that they built.

This guy couldn’t even name the last Ball brother. But at least he was wearing a LaVar shirt.

They actually needed NYPD to help settle the crowd down. It didn’t help that a member of the Big Baller Brand team went out and started throwing shirts to the crowd.

The Ball family has had their share of controversies in the past few months.

LaMelo was pulled out of his high school to be home schooled. His future is now uncertain because there questions of his NCAA eligibility after the announcement of his signature sneaker.

LiAngelo was caught shoplifting in China. That led to a word war between LaVar and Donald Trump. After all of that finally died down, LiAngelo was suspended by UCLA and LaVar responded by pulling his son out of the school.

All of those controversies haven’t done anything to slow down the popularity of the brand. As proven by the success of this pop-up shop, they’re still Big Ballers.

Photo from Getty Images

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