Celebrating the Obsession: Jordan Brand launches first store in Manila

Jordan Brand announces the launch of its first store in the Philippines, one of the most basketball obsessed countries in the world.  Located in Manila’s renowned fashion and culture district, Bonifacio Global City, the store will open its doors to consumers starting Dec 3, 2020. The Manila Jordan Brand store represents a pivotal moment for Pinoy fans, introducing a new retail design concept inspired by MJ’s legacy and authentically grounded in basketball culture. 

The design aesthetic across the store’s 4,500 square feet is rooted in the game and community of basketball, and it leads with a design palette that is authentically connected to the heart and soul of the Brand. The new store will be home to the best from Jordan Brand in terms products, premium product services and experiences. 

To help highlight the vibrant Filipino culture and flavor throughout the store, art from some of Manila’s most exciting artists will be showcased throughout the space. Veejay Villafranca, Jaime Pacena, Raxenne Maniquiz, AJ Dimarucot bring together the local voice and basketball street elements from the nation’s true obsession  through their art. 

“Basketball is more than just a sport in the Philippines, it is embedded in the culture. In the high streets of Manila or the local barangays across the country, the passion for basketball inspires and drives the communities. said Jino Ferrer, Country Marketing Manager, Nike Philippines. This store will help take the future of basketball culture to the next level by inspiring our new generation through the legacy of Jordan, the best innovation and services like never before.”

The store also boasts the largest assortment for Jordan apparel across men’s, women’s and kids in South East Asia. Consumers can access exclusive features like one-on-one styling services or  ‘Custom 23’ to customise Jordan product to help curate their on and off-court looks. At launch, designs from eight globally acclaimed artists will be used to customize laces, dubraes, aglets and tees.

The rooftop of the store features a basketball court with a stunning mural designed by renowned NYC artist Kimou Meyer (@groteskito). Through the design, Kimou captures the energy and ethos of the Jordan Brand by showcasing two figures intertwined in a 1:1 game. Grotesk’s unique style comes to life through the use of  black, white and varsity red, while the back wall features various figures playing basketball with subtle nods to the city of Manila. This space will be used for community games, events, activations, clinics, and special guest appearances. 

Exclusively for the launch of the first Jordan store, 150 pairs of the limited Air Jordan 4 Retro ‘Manila’ edition will drop starting 12.3.

You can book your visit to the Jordan store HERE.

Press release from Nike Philippines