Press release from Titan
Design evolution from Warrior to King
In its third year, the Agimat story takes center stage with the first footwear collaboration with Titan, a beacon of basketball culture in the Philippines entering its tenth year with a focus on once again changing the landscape, and representing true basketball culture, inspired by the Philippines’ unrivaled passion for the game.
The latest Nike LeBron 16 Low x Titan ‘Agimat’ is inspired byFilipino folklore,where the greatest of warriors are tasked not only to excel in battle, but also lead past the field of combat and to the pinnacle of their kingdoms. Similar to LeBron James’ journey from Warrior to King, the new Agimat sets the stage for James’ newest challenge to scale greater heights.
Speaking about their first Nike collaboration, Levon Rondina, Chief Brand Officer for Titan said, “We are proud and excited that our first collaboration with Nike is on the Agimat, with its iconic relevance to the people of the Philippines. Since it first launched in 2017, the Agimat has rooted itself not just in basketball performance but also the culture around the game. We are proud to continue deepening that connection through design and storytelling true to Titan’s heritage, culture and spirit.”
Built to harness the athlete’s power during possession, the Nike LeBron 16 Low x Titan ‘Agimat’ features a combined cushioning system that helps absorb impact and provide responsive energy return. The stretch collar in the new design expands to let athletes easily get their foot in, while the custom lacing will secure the fit as per the athlete’s requirement. In terms of design, there are 2 new badges appearing for the first time on this Agimat iteration – the ‘shield’ inspired by the Bagobo tribe’s traditional armor and ‘lightning’ that symbolizes power – both reflective of James’ stature as he takes on greater challenges in his journey with those who share the same values and resilience.
Jino Ferrer, Country Marketing Manager, Nike Philippines said, “Titan’s infectious passion and love of the game have helped established them as an authentic and vital lifeline of Manila’s street and basketball scene. We are thrilled to have worked with them on this special collaboration, the Nike LeBron 16 Low x Titan ‘Agimat’. We are confident that the Agimat aptly inspires athletes to raise their game on and off the court; to the next level and beyond.”
The Nike LeBron 16 Low x Titan “Agimat” priced at PHP8545 will be available at Titan stores, the Titan App, and TITAN22.COM. For more information, download the Titan App and follow @titan_22 on Instagram.