LOOK: adidas launches Brooklyn Creator Farm

adidas press release

“We’ve always been a brand of creators, makers and doers and the Brooklyn Farm is our open source creation hub, aimed at exploring and shaping creative direction for the adidas brand.” – adidas Global Creative Director Paul Gaudio


The Brooklyn Farm is an open source creative hub that was created in direct response to adidas’ “Creating the New” business plan, which focuses on key cities, speed and open source collaboration. From the vision and guidance of Paul Gaudio, the design team recognized the immense potential in setting up an open source creative hub right in the middle of one of our key cities.

Read more about Brooklyn Farm through this recent interview with Paul Gaudio and check out the images from adidas below.